“Love Live!” Pop-Up Store Open in Harajuku for a Limited Time

ラブライブ!,Love Live!
HMM x Love Live! Select Shop: μ'sic Forever

On February 21st, anime fashion brand Hybrid Mind Market (HMM) opened a pop-up store at the Laforet Harajuku shopping mall based on anime franchise “Love Live!”.

The pop-up store, titled HMM x Love Live! Select Shop: μ'sic Forever, is returning after a successful run last fall. The store’s current incarnation is based on the dual themes of cherry blossoms and Otonokizaka Academy, the fictional high school from the anime series.

The store is selling a wide variety of exclusive merchandise, including items based on new artwork by series artist Akame Kiyose, as well as limited edition HMM apparel. Each purchase of 3,000 yen will be accompanied by one of 20 different bromide art cards. Customers who make a purchase of at least 1,000 yen and present a ticket stub from the upcoming “Love Live! μ's Arigato Project” live concerts can also receive one of the limited edition bromides.

Three other Laforet Harajuku stores will be participating in the event. Food and drink sets based on “Love Live!” idol groups Printemps, Lily White, and BiBi will be available, with each store also offering their own exclusive bromides.

The store will be open daily from 11:00 AM to 9:00 PM. The promotion will run until April 2nd.

© 2013 Project Love Live!

ラブライブ!,Love Live!
HMM x Love Live! merchandise

ラブライブ!,Love Live!
HMM x Love Live! merchandise

ラブライブ!,Love Live!
Bromides will be available as bonuses for shoppers.

ラブライブ!,Love Live!
Printemps food set

ラブライブ!,Love Live!
Lily White food set

ラブライブ!,Love Live!
BiBi food set

Links:
HMM x Love Live! Select Shop: μ'sic Forever
http://hmm.tokyo/laforet/LOVELIVE_ARIGATOU/

Love Live!
http://www.lovelive-anime.jp/

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