“Persona 3 The Movie” Teams Up with Sony for Walkman HD Audio Headphones Commercial

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Persona 3 The Movie Meets Walkman

To promote their line of HD audio headphones, Sony has teamed up with the staff behind theatrical film series “Persona 3 The Movie” for a new promotional campaign.

The promotional campaign is based on series main Makoto Yuki’s near-constant use of headphones. A new commercial created for the campaign, which depicts Makoto wearing a pair of Sony Walkman headphones, was created by “Persona 3 The Movie” director Tomohisa Taguchi and produced by the film’s animation studio, A-1 Pictures. Taguchi states that he decided to place the commercial in a real setting from the movie, and chose a rooftop scene that would fit with the movie’s plot.

On March 1st through 14th, the promotional campaign will also include a social media prize giveaway. Entrants who locate a special “Persona 3 The Movie” outdoor advertisement in Shibuya, at Sony’s Ginza store, or at select Animate retail stores and Tweet a picture of the advertisement using the event’s hashtags will be entered in a random prize drawing.

© ATLUS © SEGA / Persona 3 The Movie Production Committee

ペルソナ3,Persona 3
Persona 3 The Movie

ペルソナ3,Persona 3
Scene from commercial

ペルソナ3,Persona 3
Scene from commercial

Persona 3 The Movie Meets Walkman Commercial
https://youtu.be/UEwAnhCR_AE

Links:
Persona 3 The Movie Meets Walkman
http://www.p3m.jp/walkman/

Persona 3 The Movie
http://www.p3m.jp/

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