International Tokyo Toy Show 2016 Technological Highlights Include VR, AR, Miniature Cameras

東京おもちゃショー2016、International Tokyo Toy Show 2016
International Tokyo Toy Show 2016

The International Tokyo Toy Show 2016, Japan’s largest toy industry trade show, was held on June 9th through 12th at Tokyo Big Sight.

The yearly event aims to stimulate the toy industry and showcase the newest and best toys worldwide. This year’s event set aside the 9th and 10th for industry members, while the 11th and 12th were open to the general public.

This year’s 55th annual event focused on cutting-edge toys using advanced technology such as VR, AR, app-controlled toys, and NFC. 360-degree, smartphone-assisted VR toys were popular, including MegaHouse’s BotsNew and Takara Tomy’s Joy! VR Space Traveler.

The winners of the seven categories of the yearly Japan Toy Award were announced at the International Tokyo Toy Show, as well. Two of the highlights were from the Educational Toy category, which included MegaHouse’s Oekaki Artist, a tablet-sized toy that utilizes AR technology to add motion to full-color drawings, and Eyeup’s Manner Fish, a puzzle that teaches children how to use chopsticks.

Two of the winners from the Innovative Toy category featured creative uses of miniature cameras. Takara Tomy’s Smapho de Unten! is a Plarail model train containing cameras for viewing passing scenery through a smartphone app, while CCP’s Radio Control Nanodrone Camera is an ultra-small flying drone with a built-in camera for recording flights.

The High Target Toy category winners also included a camera-equipped CCP creation. The company’s Infrared Controlled Submariner Camera is an underwater drone capable of both still image photography and video recording, and includes a movable arm that can be used to feed bait to fish. The on-site demonstration, held inside a fish tank, attracted large crowds, as did their outdoor aerial drone demonstrations in a nearby field.

Toys from numerous long-running properties appealed to both children and parents, including Godzilla, Thunderbirds, Ultraman, Kamen Rider, Sailor Moon, Dragon Ball, and Pokemon, with Takara Tomy’s adult-targeted LiccA doll series also proving popular with both age groups. Toys based on last year’s Star Wars: The Force Awakens drew huge crowds, as well, attracting diehard Star Wars fans of all ages.

Another popular trend seen at this year’s event was an increase in calming and relaxing toys for adults. Sega Toys’ Art Aquarium Prisrium F18 combines plastic goldfish with light and multicolored patterns, and was one of the winners in the High Target Toy category.

東京おもちゃショー2016、International Tokyo Toy Show 2016
Camera-equipped, super-small drone Radio Controlled Nanodrone Camera (CCP)

東京おもちゃショー2016、International Tokyo Toy Show 2016
Takara Tomy’s Smapho de Unten! Double Camera Dr. Yellow Plarail model train can display video from inside the train via a smartphone app.

東京おもちゃショー2016、International Tokyo Toy Show 2016
Eyeup’s Manner Fish, which teaches children how to use chopsticks, is a fun gift for children from countries without “chopstick culture”.

東京おもちゃショー2016、International Tokyo Toy Show 2016
CCP’s Infrared Controlled Submariner Camera is an underwater drone that can take both photos and video, and includes headlights for maximum visibility in dark waters.

東京おもちゃショー2016、International Tokyo Toy Show 2016
The drone’s feeding arm can be used to attract fish.

東京おもちゃショー2016、International Tokyo Toy Show 2016
Visitors to Takara Tomy’s booth could try the Joy! VR Space Traveler, a 360-degree experience that used a headset and controller.

東京おもちゃショー2016、International Tokyo Toy Show 2016
MegaHouse’s BotsNew VR device uses a smartphone camera to track hand movements with a specialized app.

東京おもちゃショー2016、International Tokyo Toy Show 2016
Produced in collaboration with the Tokyo Summerland water park, the 3.6m-long BigStream Somen Slider sends noodles down a water slide.

東京おもちゃショー2016、International Tokyo Toy Show 2016
New anime series Time Bokan 24 appealed to both kids and adults.

東京おもちゃショー2016、International Tokyo Toy Show 2016
The DX Mechabuton transforms into a robot.

東京おもちゃショー2016、International Tokyo Toy Show 2016
Sailor Moon celebrated its 20th anniversary this year.

東京おもちゃショー2016、International Tokyo Toy Show 2016
Minecraft erasers

東京おもちゃショー2016、International Tokyo Toy Show 2016
The Meisho Movie Realization series is available in 16 countries.

東京おもちゃショー2016、International Tokyo Toy Show 2016
R2-D2 and R5-D4 1/12th scale plastic models

東京おもちゃショー2016、International Tokyo Toy Show 2016
Clone Trooper Phase II

東京おもちゃショー2016、International Tokyo Toy Show 2016
1/72nd scale Millennium Falcon (preproduction model)

東京おもちゃショー2016、International Tokyo Toy Show 2016
The First Order Stormtroopers, commanded by Kylo Ren. Different sizes can be mixed and matched for interesting display options.

東京おもちゃショー2016、International Tokyo Toy Show 2016
International Tokyo Toy Show 2016

東京おもちゃショー2016、International Tokyo Toy Show 2016
Toy Story Chogattai Woody Robo Sheriff Star

東京おもちゃショー2016、International Tokyo Toy Show 2016
B Train Shorty Tokyu Rapi:t “Star Wars: The Force Awakens” model

東京おもちゃショー2016、International Tokyo Toy Show 2016
Plarail 500 Type EVA with light

東京おもちゃショー2016、International Tokyo Toy Show 2016


東京おもちゃショー2016、International Tokyo Toy Show 2016


東京おもちゃショー2016、International Tokyo Toy Show 2016
Prisrium F18 Sarasaryukin and Ryukin Mix home art aquariums

東京おもちゃショー2016、International Tokyo Toy Show 2016
The Shinkankaku Sketch Magical Illustrator allows for easy tracing of 2D or 3D objects.

東京おもちゃショー2016、International Tokyo Toy Show 2016
Simon Air is an updated version of 1970s memory game Simon.

東京おもちゃショー2016、International Tokyo Toy Show 2016
A completely waterproof 4WD machine.

東京おもちゃショー2016、International Tokyo Toy Show 2016
Kirechau! Danboard cardboard armor kit

東京おもちゃショー2016、International Tokyo Toy Show 2016
Star Wars Kitchen Goods kitchen timer

東京おもちゃショー2016、International Tokyo Toy Show 2016
Spatula

東京おもちゃショー2016、International Tokyo Toy Show 2016
Oven mitt



東京おもちゃショー2016、International Tokyo Toy Show 2016
Human Size Godzilla (1991 Hokkaido Ver.)

東京おもちゃショー2016、International Tokyo Toy Show 2016
Pose Skeleton Japanese Grave Set

 Recommended Articles

International Tokyo Toy Show 2015 Includes Linear Motor Cars and Star Wars Toys
http://yattarjapan.com/en/3012177/

Rewind, Fast Forward, then Play! at the Tokyo Toy Fair 2014
http://yattarjapan.com/en/3004579/

Link:
International Tokyo Toy Show 2016
http://www.toys.or.jp/toyshow/

Keywords