Promo Campaign Pairs “Osomatsu-san” with Sante PC Eye Drops
“Osomatsu-san” is teaming up with Sante PC eye drops.© Fujio Akatsuka / Osomatsu-san Production Committee
Pharmaceutical company Santen is currently running a promotional campaign for their Sante PC eye drops based on TV anime series “Osomatsu-san”.
The promotion’s site features an explanation of the eye drops and a variety of content presented by the six brothers of “Osomatsu-san”. Choromatsu hosts an eye quiz that awards users a free wallpaper download, while Karamatsu’s section assigns visitors a “Blue Light Girls” ID for sharing on social media.
The promotional campaign’s official Twitter account will be holding several prize giveaways throughout the event. Users who follow the account and retweet certain content can win prizes such as sparkling Karamatsu wall tapestries or oversized transparent file folders. Customers who purchase Sante PC eye drops from participating retailers will also receive one of six regular-sized “Osomatsu-san” transparent file folders, available in limited quantities.
Sante PC eye drops are available in six different “Osomatsu-san” box designs, each featuring one of the six Matsuno brothers and his theme color. Each box of eye drops retails for 800 yen.
Choromatsu’s eye quiz © Fujio Akatsuka / Osomatsu-san Production Committee
Finding Karamatsu on the site and entering the correct ID unlocks additional content.© Fujio Akatsuka / Osomatsu-san Production Committee
This sparkling Karamatsu wall tapestry will be available as a Twitter giveaway prize.© Fujio Akatsuka / Osomatsu-san Production Committee
500-yen “Osomatsu-san” Quo card © Fujio Akatsuka / Osomatsu-san Production Committee
Oversized “Osomatsu-san” posters (6 designs)© Fujio Akatsuka / Osomatsu-san Production Committee
“Osomatsu-san” transparent file folders (6 designs)© Fujio Akatsuka / Osomatsu-san Production Committee
Osomatsu-san x Sante PC
Osomatsu-san x Sante PC Twitter