“Yowamushi Pedal” Gets Its Own Energy Bars

Yowamushi Pedal
New energy bars are based on “Yowamushi Pedal” charactersOnoda, Makishima, and Naruko.

Health food and supplement company Fine Japan will be releasing a series of energy bars based on anime and manga series “Yowamushi Pedal”. The energy bars will be available starting September 9th at select convenience stores, anime merchandise retailers, and health food stores across Japan.

Known as “Yowamushi Pedal Power Food”, the energy bars are imagined as something the series’ characters would use to supplement their own cycling training. Three different varieties will be released, based on main character Sakamichi Onoda and fellow Sohoku High Bicycle Club members Yusuke Makishima and Shokichi Naruko.

The energy bars are flavored to appeal to all ages without being overly sweet. The Sakamichi Onoda chocolate energy bar is designed to provide long-lasting energy, while the Yusuke Makishima green tea bar offers a quick-acting boost. The Shokichi Naruko strawberry bar combines both instant and timed-release energy.

The energy bars have flavors and functionality intended to match the characters’ personalities, and all three varieties also contain “superfood” chia seeds. The bars’ wrappers feature character artwork from “Yowamushi Pedal” creator Wataru Watanabe, while the outer boxes are designed to resemble a volume of the manga series.

© Wataru Watanabe (Weekly Shonen Champion)

Yowamushi Pedal
Sakamichi Onoda energy bar wrapper and box

Yowamushi Pedal
Yusuke Makishima energy bar wrapper and box

Yowamushi Pedal
Shokichi Naruko energy bar wrapper and box

Yowamushi Pedal
Box side view

Yowamushi Pedal Power Food

Fine Japan