Game-Hating Japanese Girls Try “The Last of Us” in New Video
PS4 game “The Last of Us Remastered” will be released in Japan on August 21st, following the previous American and European releases. The game is a remastered version of smash hit PS3 game “The Last of Us”, which has sold over 6 million copies worldwide.
The game’s beautiful graphics, realistic music and sound, and cinematic style have gained it numerous fans around non-gamers. However, according to a survey by Sony Computer Entertainment, a significant number of Japanese females still have a negative opinion of video games, associating even the word with nerds and isolation. In order to counteract this label, SCE performed an experiment using “The Last of Us”.
Under the pretense of a private movie screening, SCE invited several couples consisting of a male gamer and a female non-gamer to a movie theater. Each couple was seated in the movie theater, then immediately handed a game controller and outfitted with brain wave monitoring equipment. The equipment was used to measure emotional reactions and changes in brain function while each couple played through “The Last of Us”.
Each male participant immediately displayed significant changes in brain activity, but the female subjects registered minimal or no emotional changes, and were outwardly bored with the game. However, things changed as the game progressed. To find out the emotional and psychological changes in the female participants, check out the short video from SCE.
Worldwide smash hit “The Last of Us”
A couple who thought they were being invited to a theater for a private movie screening.
Instead of a movie, a game was displayed on the theater’s screen.
The Last of Us