Digital Idol Group 22/7 to Release 2nd Single; Live Event Scheduled for February 27th



Digital idol group 22/7 will release their second single, “Shampoo no Nioi ga Shita” (“It Smelled Like Shampoo”) on April 11th.

The digital idol group, created by Yasushi Akimoto, Aniplex, and Sony Music Records, features character designs created by some of the biggest names in the anime industry. The characters’ voice actors were selected from an open audition pool of over 10,000 entrants.

Since forming, the group has held a live dramatic reading, performed its first concert, and released debut single “Boku wa Sonzai Shiteinakatta” and its 3D CGI-animated music video. On February 27th, the group will hold a live performance for 500 pairs of fans who preorder the Type-A or Type-B CD single for “Shampoo no Nioi ga Shita” from the Sony Music Shop.

The live event will feature not just the 11 performers of 22/7, but the eight digital idol characters they represent. Additional details on the live performance will be released at a later date. A promotional video for the concert has been uploaded to the official 22/7 YouTube channel.


The characters of 22/7

© 22/7 PROJECT

The 11 idols were chosen from an open audition pool of over 10,000 entrants.