New Visual Released for Digital Idol Group 22/7’s Debut Single

Yukiko Horiguchi’s artwork for 22/7’s debut single

© 22/7 PROJECT


A new visual has been released for “Boku wa Sonzai Shiteinakatta”, the debut single from Yasushi Akimoto-produced 2D digital idol group 22/7.

The digital idol group was started by Aniplex in conjunction with Sony Music Records. The idols’ character designs were created by some of the biggest names in the anime industry, with each artist responsible for designing one of eight members.

A series of open auditions narrowed down an entrant pool of 10,325 applicants to the final group selected to voice the idols. The group’s debut single will be released on September 20th, with an anime series to follow.

The new visual was created by Yukiko Horiguchi, known for her work on “K-On!”, “Tamago Market”, and “Lucky Star”, in addition to serving as one of 22/7’s character designers. The image will be used as the cover art for the “Boku wa Sonzai Shiteinakatta” Type-A CD single, with a separate image of 22/7 members Nicole Saito and Ayaka Tachikawa created for the Type-B single.

22/7’s official web site has been updated with the new artwork, as well as details about the upcoming “Boku wa Sonzai Shiteinakatta” music video. A lyric video for the song featuring the group’s eight cast members can be viewed online, and the 3D CGI music video will be included on the Type-A single. An advance screening of the music video is also being planned.

The music video is being produced by Tatsunoko Production and directed by Ryo Ando, who previously handled storyboarding and production for the opening animation of “Tiger & Bunny: The Rising” and made his directorial debut with TV anime series “Interviews with Monster Girls”. Yusuke Takeda (“Sword Art Online”, “Ghost in the Shell” series) will serve as art director, with Yoshihiro Otobe (“Pretty Rhythm” series) as CGI director.


The Type-B single artwork depicts Nicole Saito and Ayaka Tachikawa in a classroom.

© 22/7 PROJECT

The members of digital idol group 22/7

© 22/7 PROJECT




22/7 “Boku wa Sonzai Shiteinakatta” Lyric Video